Perini is a forward-thinking content and media group.

It has been created at a time when clients and agencies are radically changing. Larger publishing and advertising agencies cannot move quickly enough to address the needs of clients and their customers. Medium-sized agencies struggle against the clout of larger agencies, but struggle themselves due to the focus on a limited offering.

Perini addresses these changes by being an extremely nimble, digitally-focussed, highly-networked group. It challenges existing models through:

• A multi-brand strategy within one trading company, operating in a hub-spoke structure - rather than subsidiaries spread out across a wide and confusing range of services and choices
• Being highly-networked: working with other agencies and businesses for a shared commercial objective, rather than against or in silos
• Treating employees and clients fairly through its founding principles

The company's model is the bedrock of the development of Perini as a vertically-integrated business. This model is called PAS: Publishing, Advertising, Services. It is the constant discovery of cross-pollinating opportunities derived from a centralised operation with CRM at the core.

Perini offers a range of digital content and media services, through the following brands:

• Perera
  Direct marketing, advertising, and digital strategy and production
• Imperica
  An online magazine covering the changing nature of creativity
• Xpeso
  Digital display advertising network sales and service

Management

Perini was founded, and is managed, by Paul Squires. Paul has held senior digital positions on both client and agency sides for many well-known organisations, including The British Council, Rolls-Royce plc, E.ON, and Summersault Communications. He has a first-class degree in Film and is a popular speaker at media and marketing conferences in the UK and elsewhere.